« Grâce à vous »: MSF puts supporters and patients at the heart of its new campaign
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The Luxembourg section of Médecins Sans Frontières (MSF) launched its new campaign, « Grâce à vous » (“Thanks to You”, in English), today, highlighting the crucial role of donors as a key pillar of the organization’s impartiality, neutrality, and independence.
The campaign aims to raise public awareness of these guiding principles, foster understanding and support for them, and encourage individuals to concretely support MSF through donations.
Conceived by the teams at MSF Luxembourg and the graphic studio Hoefler, the “Thanks to You” campaign will be visible on Luxembourg trams, in cinemas, at selected bus shelters in the south of the country, in the press, and online.
Building on the principles that founded its creation, MSF emphasizes its core values of impartiality, neutrality, and independence. The organization provides care to everyone in need, regardless of origin, religion, or ethnicity, without discrimination. Funded solely by private donations, MSF highlights the direct impact of every donor on the health and dignity of its patients.
Campaign's rationale
With this campaign, MSF aims above all to place people at the center of its work and to bring donors closer to patients. The selected visuals immerse the public in various MSF interventions, such as the MSF Reconstructive Surgery Hospital in Amman, Jordan; the MSF Hospital in Kutupalong, Cox's Bazar District, Bangladesh; and the MSF-supported neonatal unit at the Community Hospital Center (CHUC) in Bangui, Central African Republic.
The campaign illustrates the universal bond connecting patients to their loved ones and to caregivers: a mother cradling her premature infant, a worried father leaning over his child during a medical procedure, a caregiver working hand in hand with a young war survivor during physiotherapy.
These outstretched hands symbolize both our purpose and our medical mission, but they are also an invitation for the public to extend this bond through their support. This hand can be offered by anyone, through a donation, to those who are suffering.
— Engy Ali, President of MSF Luxembourg.
Upholding humanitarian principles
Active in over 74 countries, MSF’s work would not be possible without the humanity and generosity of millions of donors worldwide.
Thanks to you, MSF can continue to provide care impartially and without discrimination wherever it is needed".
— Esther Leick, Director of Communications and Fundraising at MSF Luxembourg.
In a global context marked by natural disasters and armed conflicts—such as Gaza, which has caused more than 70,000 deaths since October 2023, with the population deliberately suffocated by Israeli forces, or Sudan, the source of the world’s largest displacement crisis—this generosity made it possible in 2024 to:
- Hospitalize 209,000 severely malnourished children in therapeutic nutrition programs
- Conduct 506,300 individual mental health consultations
- Provide care for 20,700 people with advanced-stage HIV
- Assist 368,900 births, including cesarean deliveries
MSF is funded 98% by private contributions. To ensure our independence, we do not accept public funding (from states, the European Union, etc.). In a context of increasing humanitarian crises and cuts to international aid, donors are the sole guarantors of our financial independence and neutrality. This campaign highlights the direct impact of their engagement,” emphasises Esther Leick.
MSF wishes to remind the public of the importance of these ethical principles, but also of their fragility.
We live in a time when many take for granted the values that make humanitarian action possible,” says Engy Ali, President of MSF Luxembourg. “In response, we reaffirm that our principles must not only be preserved, but asserted more strongly than ever. Without humanity, commitment, and independence, our work would not exist,” she concludes.